I have to teach the world a lesson

The overall ratings of the 2011 Spring Festival Gala were 31.04%, and the overall market share reached 65%.

CCTV-1 contributed the most to the Spring Festival Gala’s ratings, with an average ratings of 16.13% and a market share of 38.22%.

When Ha Wenliang took over the Spring Festival Gala...

The stick feels heavy.

Because this year’s Spring Festival Gala is not only live on TV, but also has more and more Internet users.

[Jitu Video], [YK Video], [Humi Video], etc. have taken away some Spring Festival Gala live broadcast users.

As the Internet becomes more developed year by year, Internet users are showing an explosive trend. The analysis team has long predicted that during this year’s Spring Festival Gala, Internet users will be close to 30%!

In a sense, Internet users will definitely be divided into the number of TV users!

but……

No one could have imagined that in 2012, the total viewership of the Spring Festival Gala was close to an astonishing 38%, and the overall market share reached an astonishing 73.58%. Close to 680 million users watched the Spring Festival Gala, setting a record for the Spring Festival Gala in the past ten years!

January 23rd.

Ha Wenliang couldn't sleep all night.

When I opened my eyes, I saw groups of data on the CSM national measuring instrument...

As soon as he closed his eyes, he heard an overwhelming sound of praise and praise...

With such excitement...

Ha Wenliang finally suffered from insomnia at 8 o'clock the next morning.

8 o'clock……

When he got out of bed, he received a call from CCTV.

That was when the other party asked for suggestions on the selection of CCTV's "My Favorite Spring Festival Gala Program" in 2012.

…………………………

New Year's Day.

This is a day of rest for everyone.

But at CCTV, some people are still working.

Li Weizhong of CCTV's business team is sitting in his office looking at the ratings data.

With a ratings of 38% and good reviews on the Internet, Li Weizhong nodded with satisfaction. At the same time, just this morning, he received recognition and praise from his superiors.

"This year, the red envelopes we issued in cooperation with Zhang Sheng were a great success. It not only boosted the ratings of our Spring Festival Gala, but also increased the commercial brand value of our Spring Festival Gala to unprecedented heights!"

"Just after this year's Spring Festival Gala ended, we have received countless calls...Many companies, including our Chinese brand companies, all hope to book our Spring Festival Gala advertising for the next 2013..."

"The price they offered has doubled compared to last year. If we continue, we can exceed 1 billion next year!"

"One billion, Director Li, in the past, we wouldn't even dare to think about it..."

"This time, our brand value has been completely demonstrated!"

"Zhang Sheng is like a golden touch, haha!"

"..."

Deputy Zhang Zhaoqing excitedly told him about the business grand occasion of this year's Spring Festival Gala. Li Weizhong listened and nodded.

In fact...

That day, when Ha Wenliang took Zhang Sheng to see him in person and talked to him about the red envelopes for the Spring Festival Gala, Li Weizhong was keenly aware that this was the best opportunity to increase the ratings and expand the influence of the Spring Festival Gala. , so he immediately followed the superiors to report it step by step, and finally decided to transfer all the commercial brand rights of the Spring Festival Gala to Zhang Sheng.

In fact...

Only Zhang Sheng!

After all, when Zhang Sheng put out a bid of 750 million, other brands stopped.

All were frightened.

750 million, even if it is broken down, it is still a lot of money!

How long has it been since the Spring Festival Gala?

From 8 o'clock to 12 o'clock, it's only four hours, four hours, with so many billions to compete for advertising space, is it worth it?

The warm sunshine outside the window shone in. Zhang Zhaoqing looked at Li Weizhong while talking about the business situation: "For the Spring Festival Gala in 2013, I think we can bid in advance... While our Spring Festival Gala is still popular, we will release the project..."

"Release the project? Xiao Zhang, do you know who is the director of the 2013 Spring Festival Gala? What program is it? How should we release the project? Should we release a title of [2013 Spring Festival Gala]? Isn't this a joke? Everyone will think that we You are crazy about money, and this will have a bad impact on Taiwan!"

"But, if the heat is over..." Zhang Zhaoqing hesitated: "The 2013 Spring Festival Gala can also be booked a year in advance. Director Ha Wenliang, I remember that in April last year, the project was finalized in Taili... You go Please react here... It's more than 1 billion. This is a large sum of money, and we must take it seriously..."

Li Weizhong remained silent after hearing this sentence.

Zhang Zhaoqing was also sensible and did not dwell on this issue. Instead, he immediately handed over some of the brands and the intended amount he had just received to Li Weizhong.

Li Weizhong nodded, and then Zhang Zhaoqing left.

Li Weizhong looked at the brand data one by one, hesitated for a moment, and finally made a call to his superiors.

……………………

Ministry of Culture.

Zhou Songtao received a call from CCTV.

At this moment, he is on vacation at home.

When receiving the call, Zhou Songtao thought for a moment.

"The 2013 Spring Festival Gala project is really too early. Who do you think should be hired as the chief director of the 2013 Spring Festival Gala?"

"..."

The other party mentioned one name after another seriously.

After hearing this, Zhou Songtao did not give any suggestions: "There is still one year left, and the quota can be considered again, so don't rush..."

"But..." Zhou Songtao pushed up his glasses and looked at the program list for the 2012 Spring Festival Gala: "I sometimes think about it. Of course, it's not my intention. It was the leaders above who inadvertently... Talking about it, it was said that young people in China are getting better and better, and there is a tendency that the waves behind the Yangtze River push the waves ahead..."

When the other party heard this sentence, he immediately seemed to have guessed something: "Zhou Chu, I have always wanted to mention a name, but I have been holding it back in my heart. I am afraid that if I say it at this time, the other party will not accept it. After all, the other party is currently The business volume is getting bigger and bigger, and the director of the Spring Festival Gala means nothing to him. I am afraid that if I rashly invite him and reject it, I will be criticized..."

"2013 is still early, so don't rush..."

"Then business..."

"It's up to you."

"good!"

After answering the phone.

Zhou Songtao took out the data in his hand and looked at this year's Spring Festival Gala program.

The 2012 CCTV "My Favorite Spring Festival Gala Program" internal vote actually came out just after the Spring Festival Gala ended. The first place in the sketch category was Teacher Zhao Degang's "Selling Kidnappings".

The second place went to "Decoration" by Lin Jianyong and Huang Hongsheng.

The first place in the song category was "In Spring". Many leaders in the audience were full of praise for "In Spring". Especially behind the screen, the videos of the rise of great powers made many sentimental leaders feel emotional and emotional. Wan Qian claims that they are living in "Spring" now.

The second place program is "Chasing Dreams", which is the favorite program of many young people...

As for the online selection that just started, it’s pretty much the same...

Although Zhou Songtao was shocked.

but……

These are all works by Zhang Sheng!

Zhou Songtao squinted his eyes. After a while, he put down the information and then made a call to his superiors.

On the phone...

The leader seemed very happy and laughed.

"It's a good thing for young people to be motivated..."

"There are not many young people with sentiments these days..."

"It is still too early to be regarded as a benchmark, but it is necessary to show it appropriately."

"The key is, clean!"

"..."

When Zhou Songtao heard this, he immediately started laughing.

He hung up the phone.

An idea has appeared in my mind.

…………………………

morning.

[Tengji Technology]

Zheng Huateng led the [WeChat] team and convened an extremely severe market meeting.

At the meeting...

Everyone's face looked unhappy.

The haze of being chased by competitors and gradually losing their social advantages hangs over everyone's mind like a nightmare.

Everyone here has seen the news this morning.

The news said that the hospital was full of patients who had tendon sheath injuries [grabbing for red envelopes] last night...

Some people scream in pain, but as if possessed, they shake their phones crazily, which has become a habit...

Such an amazing fission!

Naturally, the growth rate of [WeChat] users has driven them forward like crazy!

As of 9:15 today.

[WeChat] The number of registered users has exceeded 85 million, and the number of users bound to bank cards has exceeded 30 million!

Binding users has completely surpassed their [WeChat].

It only took him less than a day, but he surpassed the half-year results of [WeChat] plus traffic and various publicity and promotions!

In a daze, some people were still shocked by this data, and still felt like they were immersed in a dream.

Overnight!

They were defeated!

"From now on, we have to straighten our identities!"

“We are no longer qualified to overlook the opponent [WeChat].”

"Instead, we have to look up at it!"

See the data on the conference room screen.

Zheng Huateng had a complicated expression.

But he didn't get angry, nor did he become angry. Instead, he sighed rarely and looked at everyone with a serious emotion.

Zhang Xiaoqiang nodded.

Then...

stood up.

"We're going to make a change!"

"how to change?"

"We have a [red envelope] system. As long as you log in to our red envelope system, you can receive red envelopes. At the same time, we also send out a rain of red envelopes..."

“Although it doesn’t have the influence of [Spring Festival Gala], it’s not too late to make up for it!”

“In addition, as long as you use the [WeChat] QR code to make payments, you can get a free withdrawal limit. And these free withdrawal limits can be cumulatively accumulated, and you can get a maximum of one million free withdrawal limits, with a maximum of one million per day. million. Previously, our highest free withdrawal limit was only 500..."

"Besides that, we have to fight for the 2013 Spring Festival Gala! I heard the news that Ma Yunhua has sent people north to fight for it!"

"Mr. Zheng, after the meeting is over, I will go north immediately to talk to them about business matters!"

"..."

Zhang Xiaoqiang looked at Zheng Huateng.

Zheng Huateng nodded.

Just when the meeting was over and the initial adjustment plan was being made, Zhang Xiaoqiang received a phone call.

On the phone...

Zhang Xiaoqiang looked shocked, then looked up at Zheng Huateng: "Mr. Zheng..."

"you say."

"During the 2013 Spring Festival Gala, I heard from some leaders at CCTV that they seemed to want to let Zhang Shenglai serve as the chief director. Moreover, Zhang Sheng is now in the CCTV Commerce Department. The leaders of the Commerce Department seemed to intend to let Zhang Sheng enter the bidding system... …”

"..."