My Animation Era

It’s New Year’s Eve again in the twelfth lunar month of the year.

Unknowingly, little Sensen has grown one year older and will go to elementary school next year.

This year's New Year's Eve, in addition to Gu Miao's family, Aunt Chen's daughter's family, and father-in-law and mother-in-law, there are also three members of Mr. Xiong's family.

They are here to join in the fun.

After Mr. Xiong passed away, Mr. Xiong and his family felt deserted during the New Year, so they came to find Gu Miao to join them, and it seemed more lively with a few more people.

Gu Miao didn't pay much attention to the matter of a few more pairs of chopsticks, he just came when he wanted.

The little bears are all here, and Lao Wang's family next door are also invited to celebrate the New Year together. Not only is there more people to lively, it is also Xiao Sensen's idea.

This guy is so funny.

He made an agreement with Lao Wang's granddaughter that he wanted to show her his sister Duoduo, so he pestered Gu Miao and insisted on bringing her with him to celebrate the New Year.

Gu Miao thought to herself, if this little girl doesn’t spend the New Year with her grandparents, why should she come to spend the New Year with you?

But since his son had already spoken, he was too embarrassed to refuse, so he found a lively excuse to invite Lao Wang's family to his home for the New Year.

Don't even say it...

There were dozens of people sitting together in Wuyang Wuyang. The scene was really lively. There were also seven or eight children running around in the room. The New Year atmosphere suddenly became rich.

Fortunately, Gu Miao's villa is big enough, otherwise it really wouldn't be able to accommodate so many people.

For this reason, Gu Miao also borrowed a large round table.

The round table at home is only large enough to seat a dozen people. Without an additional table, the New Year’s Eve dinner would be impossible to eat.

"By the way, what's going on?"

While the women were busy choosing food to cook, Little Bear always pulled Gu Miao, pointed to a press release on his phone and asked: "Why did "Comics World" cease publication?"

"What the hell?"

Lao Wang, Lao Gu and Lao Jiang, who were chatting, couldn't help but come over after hearing this.

"Comics World" has ceased publication?

This news shocked everyone. You must know that "Comics World" has been among the top three publications of domestic comic magazines since its inception and is deeply loved by readers.

Mr. Bear often subscribes to this magazine. Among other things, he likes to read many of the comics serialized in it...

But no one expected that the good "Comics World" magazine would cease publication.

what happened?

Backed by Wanbao Comics, how could "Manga World" suddenly cease publication? Could it be that there is a lack of money and the magazine can no longer be run?

"It's not about money."

Gu Miao shook her head and denied: "Wanbao is not short of money. It is more than enough to support a comic magazine."

"Then how..."

Before Mr. Xiong finished speaking, Gu Miao explained: "The reason for the suspension of publication is very complicated. If I had to explain it, it would be that the magazine's sales were not satisfactory, and it was greatly affected by Internet comics."

"Manga World" was first published, accepting submissions from cartoonists from all over the world, and serializing various comic works. The future is still very bright.

However, in recent years, due to the rise of mobile Internet reading platforms and especially the downturn of paper publications, magazine sales have become increasingly lower.

No one looked at it.

When the sales of the last issue of the magazine fell below 100,000 copies, Wanbao Comics held an internal discussion meeting to discuss the future development of "Comic World".

Although Gu Miao did not attend the meeting, she also heard about the solution.

Nantong told him that after discussion, everyone agreed that there was no need to continue "Comics World".

Later, Wanbao Comics focused more on online serialization rather than serialization in paper magazines.

Magazine sales are getting lower and lower, and the comics publishing industry is becoming more and more sluggish. This has also led to more and more cartoonists beginning to prefer online serialization.

There are several advantages to serializing online comics. First, it is convenient and fast. You don’t need to go through the publishing process and you can publish it as soon as you finish drawing.

Second, the interaction is timely. If the comic readers have any feedback, the author can receive it immediately, which is much more convenient than magazine serialization.

Third, there are many people watching!

Compared with paper publications, comics serialized on the Internet can attract at least several times as many readers as those serialized in magazines, and it is not impossible to even increase it to ten times.

The cartoonists all ran away.

If we can't receive good manuscripts, "Comics World" magazine will naturally not be able to continue running.

Based on this premise, Gu Miao also supported Wanbao Comics' internal decision to suspend publication of the "Comics World" magazine and concentrate on the online comic serialization business.

At least for now, online serialization has a much brighter future than paper publishing.

"That's true..."

Little Bear nodded.

The paper publishing industry is indeed not very prosperous, and many books cannot be sold even after they are printed.

Except for books that are easy to sell, such as teaching aids and world classics, the sales of other books, including magazines, are all declining.

"It's not just "Manga World", just wait and see! Over time, several other comic serial magazines and novel serial magazines will also announce their suspension..."

Gu Miao made a prediction: "Print publishing is in a slump, and magazines are even worse. There may not be many people who can continue to publish without stopping publication."

This is not alarmist.

"Manga World", backed by the towering tree of Wanbao, is having such a difficult time that it has to announce the suspension of publication and switch to online serialization. How can other magazines fare better?

"In the future, whether you want to read novels or comics, or even watch cartoons, movies, or variety shows, you have to go online."

Gu Miao chuckled and said, "Tell me a trivia you don't know! CCTV's nightly weather forecast, the ratings in previous years were terrible. Do you understand this?"

"I know that. It's said to be outrageous."

Lao Gu frowned and said: "What do you mean, it can't be done now? It shouldn't be! CCTV's weather forecast every night, I feel like many people still watch it."

A lot of people?

Gu Miao couldn't help laughing and said: "It used to be very scary. After all, everyone relies on this person to know the weather changes in the next few days."

"But now, with more convenient smartphones and specialized weather software... apart from the elderly who don't know how to use it, how many people still watch the weather forecast on TV?"

In the past, the weather forecast program broadcast by CCTV was said to be the number one program after the Spring Festival Gala and Xinwen Network. I guess no one would question it.

After all, at that time, people across the country were counting on this program to learn about weather changes in the next few days.

But this time and that time!

Although the current weather forecast ratings are still amazing, they have shrunk by at least half compared to before.

Even the ratings of the unshakable News Network have dropped. How can the weather forecast not drop?

All I can say is that times have changed.

The situation faced by "Manga World" magazine is more complicated than this. Because of the reduction of newsstands everywhere, magazine sales channels are getting narrower and sales are getting lower and lower.

Are you waiting to die if you don’t stop publishing?

"There are indeed fewer newsstands..."

Lao Wang acknowledged: “In the past, there were only a few newsstands that could be seen everywhere on the streets, but now there are only a few.”

The change is clear at a glance.

If there are no newsstands, or there are fewer newsstands, it will lead to the decline of the industry, and the sales of magazines and newspapers will plummet.

Without sales, cartoonists cannot make money and will naturally run away one after another.

Once a cartoonist runs away, no good works will be serialized, and if no good works are serialized, sales will decline again...

What a vicious cycle!

The announcement of the suspension of publication of "Manga World" is definitely the most significant news during this year's Spring Festival.

After all, this magazine has accumulated many readers and fans after being serialized for so many years. Many people couldn't accept the sudden news that it was discontinued.

But you have to accept it even if you can't accept it. After all, the magazine really can't be run anymore.

It will be good to read comics online in the future. Anyway, the largest online comics serialization platform in China, Asia and even the world belongs to Wanbao Comics.

Beep reading!

Don’t underestimate this reading software. In addition to domestic comics, you can also read neon comics and North American comics. The rich content is the best in the world.

Especially after Wanbao Comics completed the acquisition of Mardete Comics and incorporated a large number of American comic superhero IPs, the platform has become a holy place in the minds of comic fans around the world.

After all, on this platform, there are a large number of high-quality works from Chinese comics, neon comics and North American comics.

If you want to read online comics, go to Beep Reading!

…

The new year brings not only new weather, but also a new zodiac movie!

This is the Year of the Pig!

Last year's "Pleasant Goat and Big Big Wolf: Dog Laifuwang" performed well, and this year's "Pigs Are Smooth" also performed well.

only……

Although the movie box office is stable and improving, the reputation of the Pleasant Goat Zodiac series of movies has become less than good since the Year of the Monkey.

For example, this year’s Year of the Pig movie.

There are endless criticisms on the Internet. Most viewers feel that the Zodiac series is becoming more and more boring. After watching the first half, you can guess what the second half will be.

Someone else said that he felt sleepy after watching the Year of the Pig movie and regretted buying a ticket to watch the premiere...

how to say.

The focus of everyone's criticism is mainly the templated plot of the Zodiac series that "changes the soup without changing the medicine".

It’s the same style every year.

After seeing it in the first two years, I guess I still found it interesting, at least during the Spring Festival I had a lot of fun watching it.

But over time, template comedy movies like this will really make people feel tired and question the level of the screenwriter.

Does the Spring Festival have to have this kind of festive and joyful atmosphere? The problem is that everyone has watched zodiac movies for so many years and has become immune to this.

Can you get some fresh ones?

Take this year's "Pigs Go Well" as an example. The story told in the movie is basically a nonsensical comedy about a pig causing trouble everywhere in the Qingqing Grassland, causing wolves and sheep to share the indignation.

The screenwriter is not without intention.

The movie has some popular elements and interesting clips, which are quite good to watch alone.

But when combined together, it would be awkward.

Because this set of templates looks too much like a Spring Festival Gala skit. It will be interesting to watch "Everyone Making Dumplings Together" in the first year, but it will still be the same in the second and third years. Who wouldn't get tired of it?

“Let’s change our style in the Year of the Rat.”

Gu Miao also felt tired.

Zodiac movie, this festive and joyful template has been used in six or seven movies in a row. The audience is not tired of it, but he is also tired of it.

Next year's zodiac movie for the Year of the Rat will have to change its style no matter what it says. Even if it makes everyone burst into tears when watching it, it will be much better than being expressionless now.

honestly……

If it hadn't been for the promise he made, he would have finished filming the Chinese Zodiac and would never have given up the responsibility in the middle. Gu Miao wanted to give up now.

Question the original power, understand the original power, and become the original power!

In the past, he always complained that the original motivation was not authentic, and he stopped filming the Zodiac movie only halfway through.

But now, he won't say such things.

Whoever likes to take pictures of this thing can take it. After all, he has finished taking pictures of the twelve zodiac signs and will never touch Pleasant Goat again.

From the Year of the Snake to the Year of the Pig, to now, the entire Wanbao Animation is numb. This kind of numbness means that no one wants to continue doing it.

After all, anyone with a discerning eye knows that audiences are becoming increasingly dissatisfied with Zodiac movies. If you continue to do them, what else will you get except getting scolded?

Everyone became even more numb when they thought that what Mr. Gu said "the twelve zodiac signs must be completed" and that they were only halfway done now.

No one knows what it will be like when the final part of the Chinese Zodiac is completed. It is estimated that by then, the reputation of this series will have already been ruined...

How many twelve years can a life last?

From the Year of the Snake to the Year of the Pig, Gu Miao already felt that she was unable to do her best. When she thought about the subsequent events of Rat, Ox, Tiger, Rabbit and Dragon, she would feel discouraged.

What to do?

Now that the words are out there, learn original motivation and stop doing it halfway?

Not too possible!

Gu Miao has her own persistence. No matter what the final result is, no matter how bad the reputation is, the Pleasant Goat Zodiac Movie must be completed.

If this is not done, he will not be able to close his eyes after death.

The good news is, you’re already halfway there.

Bite the bullet and persist for another five years to get rid of this curse. It's only five years, it's not a very long time, it went by in the blink of an eye.

The bad news is...

The director of the Pleasant Zodiac series of movies, who were originally chosen by lot, has been completely exhausted. No one is willing to take over the remaining films.

Yes, no one wants to.

No one, including Gu Miao herself, was willing to take over. When everyone heard about the Pleasant Goat Zodiac Series, they immediately shook their heads.

"Why don't we authorize other friends to do it, and let them bear our name as the producer?"

Lao Zhang's idea won Gu Miao's approval.

Movies such as Rat, Ox, Tiger, Rabbit, and Dragon can indeed bring in external forces, but Wanbao Animation is probably a loser.

But the question is, who to look for?

Those who have ideas don’t have the strength. Someone with that kind of ability is not interested in the zodiac series...

After thinking about it, Gu Miao suddenly felt that as Wanbao's godson, Yitian Studio, whose production capabilities were not bad, might be able to take on the important task.

My godson has been too lazy lately.

Since "Spirit Cage" became an instant hit, Yitian Studio has been so confident that it has produced several original animations one after another, but in the end, it lost its pants.

After all, he is Wanbao's godson. If he falls into such a situation, it is unjustifiable not to help him.

So Gu Miao came to the door and asked if they were interested in the "Pleasant Goat and Big Big Wolf" zodiac series of movies?

If you are interested, not only big movies but also TV versions can be produced by them.

Yitian Studio was overjoyed.

It just so happened that the studio was in trouble, and my godfather promptly sent him a masterpiece like "Pleasant Goat and Big Big Wolf", which couldn't be more thoughtful.

What hot potato?

No matter how hot the Pleasant Goat is, it won't be worse than it is now. Survival is the most important thing. As for reputation...it doesn't matter!