My Phone Can Swipe Money

045. Ali's Counterattack

When Didi Takeaway was concentrating on opening up the market, Ali announced that Ele.me was connected to ZFB's channel entrance, and Ele.me's orders doubled for a while.

"Are you hungry? This is going to counterattack." Kon Jia, who was sitting on the 20th floor of the WF Building, faced Zhang Zijian and Wang Dong, and the four Li Peng said with a bad expression.

"Haha, just struggling to the death." Wang Dong thought for a while and said.

"Dongzi is right, Ali's ZFB is now learning how we are doing registration and sending red envelopes. Now some merchants have opened Didi and Ele.me merchants at the same time." Zhang Zijian shook his head and said.

"Meaning that they are starting to copy our path now?" Li Peng said angrily.

"Well, Dongzi, you and Li Peng are perfecting the algorithm. The boss means to give the riders more time, and at the same time give the merchants some time to reduce it." Konka thought for a while and said.

"??? Our distribution routes are all calculated. Isn't it a race against time for delivery? Why do we need to add time now?" Wang Dong and Li Peng were a little puzzled.

"Hehe, the two of you who are technically ignorant still don't understand people's hearts. The boss's trick seems simple, but in fact it is killing people." Zhang Zijian and Kang Jia said with a smile.

"What do you mean? Are there other ways here?" Wang Dong asked in confusion.

"You know that the boss's legal counsel is in contact with China Life recently, right?" Konka looked at everyone and said with a smile.

Everyone nodded, indicating that they knew about this.

"Then do you know that the boss is going to buy an insurance policy for all of our Didi takeaway riders every time they go out?" Konka took a sip of the teacup on the table and said.

"What? Buy insurance for the rider? Buy it every time you travel? Isn't this increasing operating costs."

"Hehe, what do you know. What does the food delivery market depend on? It depends on the rider. No matter how powerful his APP is, if there is no rider to send it to him, what kind of waves can he make." Konka scorned.

"Gao, Gao is really high. Ali has been pressed to the tightest in order to catch up with our delivery time to the riders. At present, there is only a spark of sparks to start a prairie fire." Everyone finally knew Tang Wen's intentions.

This hand is really beautiful. Didi Takeaway not only gives riders plenty of delivery time, but also pays attention to the safety of riders, so if you are hungry, you will be invisibly defeated.

By the time they reacted, the market had almost been seized.

The next day, a conscientious Didi Takeaway article on the Internet began to arouse the focus of public opinion. For the safety of riders, Didi Takeaway purchases Huaxia Life Insurance for riders every time they travel.

Didi's algorithm has also been updated again, taking into account the time of each traffic light, which greatly ensures that riders have ample delivery time.

At the same time, the system of rewards and fines has also been reformed. The reward system has become easier to achieve, and on the contrary, the overtime deduction and the complaint deduction have become more humane.

At the same time, the supervision and recruitment of riders has become more and more strict, so that customers can feel more at ease.

Under the bragging of countless media, Didi Waimai’s valuation almost doubled in less than a month. Seeing this, Penguin and other venture capitalists have used their resources to start singing high and low. Are you hungry?

Relative to Didi's "enlightened" attitude, Ele.me is about to be hammered to death. What is the oppression of the rider's delivery time, and the customer will be banned as soon as they complain, and they will be fined for overtime.

The end of the rider's dissatisfaction is that although Ele.me's current rider subsidy is larger than that of Didi. But there are fewer riders going to delivery.

Why is this so? For example, Didi Takeaway currently costs about 5 yuan for an order, and Ele.me can cost about 6 yuan for an order. But if it's overtime, you'll have to pay for it yourself.

200 will be deducted for one complaint, and the account will also be suspended.

In this comparison, running Didi is more cost-effective. The merchants are also speechless. The Ele.me subsidy is currently similar to that of Didi, but the Ele.me riders may not be able to take orders for half an hour, so many merchants have to close the Ele.me businesses.

Although Zhang Xu adjusted the system immediately afterward, it is not so easy to get it back after losing the human heart.

There is no way Zhang Xu can only find Ali to continue financing and prepare to start a price war. He thinks very simply. I will improve the treatment of riders and merchants. I don’t believe that I can’t win the market.

Under the recommendation of Ali, Ele.me received a second financing of US$20 million from SoftBank, less than a month after it raised 5 million.

When Didi Takeaway and Ele.me were hot, Du Niang Takeaway, the third most downloaded, thought 10,000 mythical beasts passed by. The two fought for a month, and they beat him, the third child of ten thousand years, out of breath.

Du Niang's takeaway orders for a month are less than 1 million, which is already a loss to my grandma's house. In desperation, Du Niang could only choose to package Du Niang's takeaway and sell it to Ele.me.

At present, Didi Takeaway and Ele.me are basically open at six or four in the market. In order to catch up with Didi Takeaway, Ele.me basically burns money, and continues to burn money.

Ali's $5 million in the first round was gone in less than a week. So Ele.me, which raised another $20 million, is ready to continue to burn.

On the other hand, Didi Waimai’s 200 million US dollars has not yet started to move. Under Tang Wen's suggestion, Konka was going to have a New Year's Eve event with Penguin.

Didi from December 31, 2011 to January 12, 2012 delivery fee is free. Every day you use WeChat Wallet to pay for each order with a random reduction of 5-15 yuan, the highest is the free order.

This time, Penguin has also invested the capital. In order to push WeChat, the cost of cooperation with Didi Takeaway is 55%. This is also the first step in crushing Ele.me.

Tang Wen knew that WeChat was going to launch a red envelope to celebrate the New Year a few years ago, so he found Zhang Xiaolong, the person in charge of WeChat, to discuss this Didi takeaway activity with him.

For this kind of "win-win" thing, Penguin will naturally not refuse. So WeChat also put the entrance of Didi Takeaway into the WeChat wallet.

When the battle between his company and Ali was hot, Tang Wen was pulled by Zhu Hui and began to rebuild. The previous Tang Wen's clothes were really bad.

Qin Feng saw that Tang Wen was going to attend some formal cocktail parties, so he introduced a shop for Tang Wen to make the custom-made clothes.

Zhu Hui currently owns a Taobao store called "Mrs. Q", which completely crushes Tang Wen.

So under the leadership of Zhu Hui, Tang Wen began to sweep luxury stores. Clothes, Hermes, etc. are too dirty, Zhu Hui took Tang Wen to Zegna for a complete makeover.

From shirts to coats, pants and shoes, Zhu Hui carefully helped Tang Wen choose.

"This shirt is good. Husband, you dress very well." Zhu Hui held a black shirt and handed it to Tang Wen, and then helped Tang Wen choose a pair of black slacks and black leather shoes.

Looking at himself in black in the mirror, Tang Wen's mouth twitched slightly and said, "This Nima really has gone all the way to the dark." Tang Wen's 17 million 5002P has a sense of indifference that disdains the world.

In terms of customization, Zhu Hui directly chose the most expensive one of 700,000. It is said that they are all top-quality alpaca skins or wool. Anyway, Tang Wen is confused.

When checking out, Tang Wen wanted to swipe the card, but Zhu Hui said first: "No, I said I gave it to you."

Tang Wen looked at Zhu Hui, who was talking earnestly with a small mouth, and laughed in his heart: "This is a thousand miles to send, and you still need to post it backwards?"